Time to become

Insta-Profitable!

Are you ready to learn a proven method to make a lasting impression, generate attention and long-term brand awareness?

Learn what to post, when to post and how to post it on Instagram.

The days in which television was the main advertising support are being left behind and, today, Instagram stands as one of the main promotion platforms, opening new ways and means to impact users in new and creative ways.

To start your digital marketing strategy on Instagram, you must start by knowing and understanding it.

In this course, you will learn how to take the first steps to position your business profile or your personal brand on Instagram, since that is where the users most interact with the brands.

 

You will discover the necessary strategies to improve the online presence of your business and establish close and lasting relationships with your customers, which will allow you to obtain something extremely valuable: to know their opinions first-hand.

The strategy in social networks is essential, you will discover the tools that Instagram gives you to get to know your followers better through statistics, an indispensable tool to correctly position your business and explore new growth paths.

A Premium Masterclass on how to best sell on Instagram from Kenya and build your brand and convert your followers to paying customers.

Our trainer, Faith Arimi has been through the process of establishing and running a thriving Instagram shop; Well Noted Kenya, from Nairobi.  Through this journey she has learnt numerous lessons, some through the hard way. In this master class, she will be sharing with you tips and tricks of operating an online-based business from a Kenyan perspective. This is not a class for the general Instagram hacks that are globally applicable. This is a class on dealing with the unique Kenyan online business environment.

You will learn how to handle logistics within Nairobi, Kenya, and East Africa in general, you will learn about client payment alternatives in the Kenyan context. We will also browse through reasonable marketing channels available for growing online businesses in Kenya. We will talk through curating an Instagram shop experience for the average Kenyan shopper without breaking the bank and so much more

 

Here's the breakdown of the two sessions: 

 

Session One

 

1. The beginning

  • Setting up shop

  • Shop name and branding: Why does it matter?

  • Selling + Content + Photography + Realism

  • Who is/is not your audience: Defining your target audience.

 

2. Logistics

  • Storage options

  • The magic of immediate delivery

  • Logistics within Nairobi

  • Logistics outside Nairobi

  • Logistics within East Africa

 

3. The first 100 Clients

  • Receiving payments

  • Responding to client queries

  • Featuring: DM for the price, Hae Dia, and other annoying responses

  • Building efficient processes on a budget

  • Featuring Canva, google docs, Wix, Over, and other practical DIY tools

 

Session Two

1. Packaging

  • The Wow! Factor vs the price of packaging vs functional packaging

  • Differentiated packaging

 

2. Keeping your business alive: Pitfalls you should be mindful of:

  • Instagram ads: Throwing money at a problem does not always solve the problem

  • Brand collaborations: How, who, when?

  • Influencer marketing: Why or why not?

  • Getting help – Hiring right (Do I really need to hire?)

  • Innovation: Having an ear on the ground

  • Responding to market changes, competition, and copy cats

  • Responding to client complains

 

3. Record keeping and financial analysis

  • A business will take and take some more: Keeping tabs of all the expenses

  • Am I really securing the bag?

 

4. All things government

  • Things to consider before registering your business

  • M-Pesa payments vs registration of businesses

  • Taxes

Saturday, 20th and 27th March; 9 am EAT 

Once you spend just a few hours understanding the proven Instagram marketing techniques, you will see why we are the recommend course. We have easy to follow step by step techniques to establish and market your business.

Your time will pay off. You will have the knowledge and tools to create quality content, grow your Instagram followers and market your business to these hyper-targeted customers.

Please Note the Following:

 

1.  We will use our new platform to host this class and the learning resources; if you sign-up for this class through this page, we will onboard you on the platform before the session itself. Both classes will be live on Zoom. 

 

2. This form allows you to pay with MPESA. If you'd like to pay using your card, please enroll from the platform directly  through this link here. The MPESA Getaway on the platform is experiencing challenges. 

P.S: If you have a hearing impairment please let us know what accessibility options you need so we can make plans on how to best support you during this Masterclass.